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        1. Industry news
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          The wallpaper market in China and development trend analysis

          2011-08-30 21:41:23 Tip:
          With the improvement of people's living standards and living conditions of people oftheir own health, safety and environmentalrequirements have become more sophisticated,
          And interior decoration was elevated to a whole new level, corresponding with this is forbeauty, color, and style diversification oflife quality
          And respect for the natural and harmonious lifemagnified. Green, environmentally friendly,natural, health has become a variety ofdecorative materials
          The theme, wallpaper is no exception.


          Chinese paper market
          Surprising, however, is, as wall paperconsumption in the world's third-largestmarket--China's wallpaper wall decorationmaterial in use only 2%-
          3%, Europe and other foreign markets comparedto use of up to 70%-80%, this apparentlytrivial. According to relevant experts,industry sources predicted that
          The next five-and ten-year, wallpaper, China'smarket share will be 20%-30%. In the limitedtime, so how can we quickly
          Up market share, and how we in the futuredevelopment of wallpaper with foreignbusinesses contend with each other, how can wedevelop?
          This, we integrate the existing access toinformation, hope that for the benefit ofindustry colleagues.


          The wallpaper market trends
          Environmental protection, personality is not only the common demands of the wallpaper in theworld market, but also unique personalityrequirements, wallpaper manufacturer active in the world
          Its close. However small, many varieties ofsales features, making the wallpaper marketthere will be no big improvement on a globalscale.
          European and American markets have begunproduction of non-woven wallpaper to carve up the market share, annual growth rates to cut10, has made Europe and wallpaper manufacturers
          Flattered. -Ten years and next five years,China will be 20%-30% wallpaper market share,but Coke wallpaper enterprises abroad
          Point.
          Contrast between domestic and foreign markets,has the following differences: first, currentlythe most popular products on the market are
          Imported products, its product style, design,originality, it provides a very rich blood andthe source. When the second foreign enterprisesin
          , History, technology and design, all have verydeep accumulation to form their survivalpackage model. Third in strict
          Planning, foreign enterprises from wallpaperdesign style, the style is consistent withmarket expectations for the future, have beenstrictly in advance planning and
          Step by step in accordance with scientificmethods to achieve it. Which is precisely whatwe are lacking at this stage. Wallpaperdomestic enterprises have only a
          Concept of lack is the means to realize thisconcept. To this end, we must humbly learn,imitate until beyond the wallpaper companiesabroad, which
          To provide cost-effective products for peoplein the country.
          Wallpaper domestic consumer groups are nowluxury apartments, villas, and graduallyextended to ordinary residential market share has reached about 20%,
          Among them, the more consumers wallpaper 80%for local decoration. Has the timing, location,and condition and huge development space, China
          Wall-paper market has shown unprecedentedvigor. However lack of good market rules,standard wallpaper, China market, and wallpaperindustry
          Colleagues include wallpaper enterprisesabroad, work together to promote, establish andcultivate.
          Wallpaper as a sense of artistic products inthe development of self-reliance should bebased on brand positioning style, enjoys a very high status; need for high quality design
          And operators in terms of aesthetic quality andtaste the unique and demanding, and can moveforward with fashion, thus creating uniquepersonalized branding and production
          Products, as consumers show a distinctive styleand charm, this is the King of Chinesewallpapers wallpaper company catch up withEurope and America companies.
          Believe that as the industry matures, scaleformation, individualized style wallpaperdomestic enterprises will be magnified,ultimately
          Personalized wallpaper company, professionalservices model. Consumer driven by scale, toachieve win-win marketing strategy may make thewallpaper into
          More consumers to family policy, it is not hard to imagine "a wall to show the wallpaper allkinds of style" will become reality in the nottoo distant future.


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